⏱ 1 min 30 read
Background
A year ago, the Geneva Tourism & Conventions Foundation (FGTC) and the Fondation de la Haute Horlogerie (FHH) launched the Geneva Watchmaking Guide. The book presents Geneva’s watchmaking heritage and expertise. It was published in a bilingual French and English edition. Geneva relies on watchmaking to stand out on a highly competitive international tourism scene.
The key points
The guide is now available in two new bilingual editions: German and Italian, and Spanish and Brazilian Portuguese. The two foundations announced this in a press release published by Europa Star in November 2026. The aim is to reach a wider international audience and tourism markets considered strategic.
The illustrated book covers the history, the major Maisons, the economy and the technical side of Geneva watchmaking. It also covers artistic crafts and design, with interviews. It will support the destination’s promotional campaigns and the major watchmaking events run by the FHH.
Key figures
- CHF 30 : price of each edition of the guide
- 175 : number of pages
- 3 : bilingual editions available, covering six languages
What it means for businesses
- Geneva hotels, museums and bookshops : a selection of them sell the guide, as does the information point at Cornavin station
- Tourism players : a promotional tool for German, Italian, Spanish and Brazilian visitors
Who says what
- Aurélie Streit (Vice-President of the FHH): the guide should make watchmaking culture accessible to all
- Adrien Genier (CEO of the FGTC): it is aimed at enthusiasts and the simply curious alike
