{"id":302847,"date":"2026-10-30T06:43:15","date_gmt":"2026-10-30T05:43:15","guid":{"rendered":"https:\/\/geneveinfos.ch\/?p=302847"},"modified":"2026-10-31T12:31:12","modified_gmt":"2026-10-31T11:31:12","slug":"suisse-lhorlogerie-en-difficulte-des-voix-brisent-lomerta-blick","status":"publish","type":"post","link":"https:\/\/geneveinfos.ch\/en\/2026\/10\/30\/suisse-lhorlogerie-en-difficulte-des-voix-brisent-lomerta-blick\/","title":{"rendered":"Switzerland: watchmaking in difficulty, voices break the silence"},"content":{"rendered":"<p><strong>The key point:<\/strong> Swiss watch exports are up 2.7% over nine months, but several brands are cutting jobs and professionals denounce a hidden crisis.<\/p>\n<h3>A two-speed sector<\/h3>\n<ul>\n<li><strong>High end:<\/strong> watches above 3,000 francs are growing, led by Rolex, Patek Philippe, Audemars Piguet and Richard Mille.<\/li>\n<li><strong>Entry level:<\/strong> watches under 200 francs fell from 20 to 10 million units in ten years.<\/li>\n<\/ul>\n<h3>Warning signs<\/h3>\n<ul>\n<li><strong>Jobs:<\/strong> about one hundred jobs at risk at Zenith; cuts at Breitling, Chopard and Montblanc.<\/li>\n<li><strong>Markets:<\/strong> Chinese demand is weakening.<\/li>\n<li><strong>Suppliers:<\/strong> Jura workshops lack orders.<\/li>\n<\/ul>\n<h3>Key figures<\/h3>\n<ul>\n<li><strong>Exports January\u2013September 2026:<\/strong> +2.7%, according to the Federation of the Swiss Watch Industry.<\/li>\n<li><strong>Estimated Rolex revenue in 2025:<\/strong> 11 billion.<\/li>\n<\/ul>\n<h3>In short<\/h3>\n<p>Overall growth hides a concentration on the very top end. Mid-range brands and suppliers are struggling.<\/p>\n<p class=\"gi-source\"><a href=\"https:\/\/www.blick.ch\/fr\/suisse\/romande\/suisse-lhorlogerie-en-difficulte-des-voix-brisent-lomerta\/4rdp3w6\" target=\"_blank\" rel=\"noopener nofollow\">Read the full article on Blick \u2192<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Swiss watch exports are up 2.7% over nine months, but several brands are cutting jobs and professionals denounce a hidden crisis.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[127],"class_list":["post-302847","post","type-post","status-publish","format-standard","hentry","category-luxe-horlogerie","tag-fiche-bilingue"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Les exportations horlog\u00e8res suisses progressent de 2,7 % 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