{"id":313117,"date":"2026-11-06T21:00:04","date_gmt":"2026-11-06T20:00:04","guid":{"rendered":"https:\/\/geneveinfos.ch\/?p=313117"},"modified":"2026-11-07T21:22:19","modified_gmt":"2026-11-07T20:22:19","slug":"quand-une-vente-de-montres-sert-la-bonne-cause-et-rappelle-que-bienne-est-aussi-une-capitale-horlogere","status":"publish","type":"post","link":"https:\/\/geneveinfos.ch\/en\/2026\/11\/06\/quand-une-vente-de-montres-sert-la-bonne-cause-et-rappelle-que-bienne-est-aussi-une-capitale-horlogere\/","title":{"rendered":"Biel: a charity watch sale supports Terre des hommes"},"content":{"rendered":"<p class=\"gi-temps\">\u23f1 1 min read<\/p>\n<h3>Background<\/h3>\n<p><strong>Biel<\/strong>, in the canton of Bern, is best known for its <strong>bilingualism<\/strong>. Yet the town also lives from watchmaking. <strong>Rolex<\/strong> is its largest private employer, as in Geneva. Yet debates on Swiss watchmaking more often mention Geneva and the Vall\u00e9e de Joux.<\/p>\n<h3>The key points<\/h3>\n<p>Le Temps devotes an article to the charity sale <strong>Watches for Tomorrow<\/strong>, held in Biel. The auction brings watch collectors together to support the organisation <strong>Terre des hommes<\/strong>, which works to help children.<\/p>\n<p>The initiative comes from <strong>Alexander Grouet<\/strong>, a 45-year-old Franco-American and former Parisian, who settled in Biel with his family. He has worked for fifteen years at <strong>Google<\/strong> in Zurich. His blog <strong>timefiles.ch<\/strong> brings together, he says, \u201ca few thousand collectors\u201d.<\/p>\n<p>His starting point is simple: collectors keep pieces they no longer wear. Yet they do not want simply to <strong>resell them<\/strong>. The charity sale offers them another option. It was launched in <strong>2024<\/strong>. According to its founder, \u201cBiel too has a rich history\u201d.<\/p>\n<h3>Key figures<\/h3>\n<ul>\n<li><strong>2024<\/strong> : launch of the Watches for Tomorrow sale<\/li>\n<li><strong>15 years<\/strong> : Alexander Grouet\u2019s length of service at Google in Zurich<\/li>\n<li><strong>A few thousand<\/strong> : collectors gathered around the timefiles.ch blog<\/li>\n<\/ul>\n<h3>Read also<\/h3>\n<ul class=\"gi-related\">\n<li><a href=\"https:\/\/geneveinfos.ch\/en\/2026\/10\/22\/bienne-met-en-lumiere-son-histoire-horlogere-et-son-patrimoine-architectural\/\">Biel highlights its watchmaking history and architectural heritage<\/a><\/li>\n<li><a href=\"https:\/\/geneveinfos.ch\/en\/2026\/11\/06\/swatch-sattaque-avec-humour-aux-26-cantons-avec-27-montres\/\">Swatch takes a humorous approach to the 26 cantons with 27 watches<\/a><\/li>\n<\/ul>\n<h3>Sources<\/h3>\n<ul class=\"gi-sources\">\n<li><a href=\"https:\/\/www.letemps.ch\/economie\/horlogerie-joaillerie\/quand-une-vente-de-montres-sert-la-bonne-cause-et-rappelle-que-bienne-est-aussi-une-capitale-horlogere\" target=\"_blank\" rel=\"noopener nofollow\">Le Temps \u2013 Quand une vente de montres sert la bonne cause et rappelle que Bienne est aussi une capitale horlog\u00e8re<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Le Temps devotes an article to the Watches for Tomorrow charity sale, held in Biel.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[127],"class_list":["post-313117","post","type-post","status-publish","format-standard","hentry","category-luxe-horlogerie","tag-fiche-bilingue"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Bienne : la vente caritative Watches for 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