{"id":336530,"date":"2026-11-12T17:43:41","date_gmt":"2026-11-12T16:43:41","guid":{"rendered":"https:\/\/geneveinfos.ch\/?p=336530"},"modified":"2026-11-12T23:15:13","modified_gmt":"2026-11-12T22:15:13","slug":"audemars-piguet-une-ap-house-de-1200-m%c2%b2-place-de-hollande-a-geneve","status":"publish","type":"post","link":"https:\/\/geneveinfos.ch\/en\/2026\/11\/12\/audemars-piguet-une-ap-house-de-1200-m%c2%b2-place-de-hollande-a-geneve\/","title":{"rendered":"Audemars Piguet: a 1,200 m\u00b2 AP House on Place de Hollande in Geneva"},"content":{"rendered":"<p class=\"gi-temps\">\u23f1 2 min read<\/p>\n<h3>Background<\/h3>\n<p>Audemars Piguet, the watch manufacture based in Le Brassus in the Vall\u00e9e de Joux (VD), has for several years been developing a network of \u201cAP Houses\u201d. These hospitality venues complement its boutiques and host appointments, exhibitions and meetings with collectors. The brand has been present in Geneva since 1897, with a first counter on Place du Molard.<\/p>\n<h3>The key points<\/h3>\n<p>On Thursday 12 November 2026, <strong>Audemars Piguet<\/strong> opened its new AP House in Geneva, on Place de Hollande. It occupies the 7th and 8th floors of a building renovated by architects Foster + Partners, formerly the headquarters of BNP Paribas.<\/p>\n<p>The space brings together heritage display cases, sales areas, a bar and a room with watchmaking benches. Master classes are planned there from <strong>2027<\/strong>. The top floor features a roof terrace overlooking the city. The AP House complements the boutique on Place de la Fusterie, giving the brand two addresses in central Geneva.<\/p>\n<p>This opening follows those in Atlanta in January 2026 and Miami Beach in March 2026. In February, the London AP House moved to Mayfair. The network now counts more than twenty AP Houses worldwide, according to Luxury Tribune.<\/p>\n<h3>Key figures<\/h3>\n<ul>\n<li><strong>1,200 m\u00b2<\/strong> : indoor floor area of the Geneva AP House<\/li>\n<li><strong>1,158 m\u00b2<\/strong> : area of the roof terrace<\/li>\n<li><strong>20<\/strong> : minimum number of AP Houses worldwide<\/li>\n<li><strong>1897<\/strong> : opening of the brand\u2019s first Geneva counter<\/li>\n<\/ul>\n<h3>Who says what<\/h3>\n<ul>\n<li><strong>Ilaria Resta<\/strong> (CEO of Audemars Piguet): for more than a century, Geneva has helped showcase the brand\u2019s expertise beyond Le Brassus.<\/li>\n<\/ul>\n<h3>What's next<\/h3>\n<ul>\n<li>First watchmaking master classes at the AP House in <strong>2027<\/strong>.<\/li>\n<\/ul>\n<h3>Further reading<\/h3>\n<ul class=\"gi-related\">\n<li><a href=\"https:\/\/geneveinfos.ch\/en\/2026\/11\/09\/audemars-piguet-the-death-of-jacqueline-dimier-the-brands-stylist\/\">Audemars Piguet: death of Jacqueline Dimier, the brand's designer<\/a><\/li>\n<li><a href=\"https:\/\/geneveinfos.ch\/en\/2026\/11\/11\/vacheron-constantin-at-a-first-competition-of-the-horological-delegation-in-geneva\/\">Vacheron Constantin: a first watchmaking concours d'\u00e9l\u00e9gance in Geneva<\/a><\/li>\n<\/ul>\n<h3>Sources<\/h3>\n<ul class=\"gi-sources\">\n<li><a href=\"https:\/\/www.luxurytribune.com\/audemars-piguet-nouvelle-ap-house-geneve\" target=\"_blank\" rel=\"noopener nofollow\">Luxury Tribune \u2013 In Geneva, Audemars Piguet opens its new AP House<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>On Thursday 12 November 2026, Audemars Piguet opened its new AP House in Geneva, on Place de Hollande.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,104],"tags":[127,133],"class_list":["post-336530","post","type-post","status-publish","format-standard","hentry","category-actu-suisse-romande","category-luxe-horlogerie","tag-fiche-bilingue","tag-lieu-geneve"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Audemars Piguet inaugure \u00e0 Gen\u00e8ve une AP House de 1200 m\u00b2, place de Hollande, avec un toit-terrasse de 1158 m\u00b2 et des master classes d\u00e8s 2027.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Morgane Ravouna\"\/>\n\t<meta name=\"msvalidate.01\" content=\"F6FB81358B9B97D1D2B21C8A22A9AB69\" \/>\n\t<link rel=\"canonical\" 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