\u23f1 2 min read<\/p>\n
The wine sector in French-speaking Switzerland is going through a crisis that specialists consider structural. Wine consumption is stagnating, with a downward trend, and competition from foreign wines is intensifying. The bulk wine market, which provided regular sales to many producers, has almost disappeared. The withdrawal of major French-speaking Swiss players contributed to this.<\/p>\n
Speaking on RTS's La Matinale on Friday 13 November 2026, Olivier Viret<\/strong>, director of the canton of Vaud's wine competence centre, called on the industry to reinvent itself. He recommends focusing more on exports, an option that in his view has been \u201cneither discussed nor exploited\u201d so far.<\/p>\n Wine growers and producers should refocus on high value-added products. Olivier Viret also calls for winning back the German-speaking Swiss market and better convincing consumers around Lake Geneva. He will step down at the end of November 2026 to retire.<\/p>\nKey figures<\/h3>\n
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What it means for businesses<\/h3>\n
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Who says what<\/h3>\n
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Further reading<\/h3>\n