{"id":343626,"date":"2026-11-14T15:54:09","date_gmt":"2026-11-14T14:54:09","guid":{"rendered":"https:\/\/geneveinfos.ch\/2026\/11\/14\/magie-avent-brigue-2026\/"},"modified":"2026-11-14T15:54:09","modified_gmt":"2026-11-14T14:54:09","slug":"magie-avent-brigue-2026","status":"publish","type":"post","link":"https:\/\/geneveinfos.ch\/en\/2026\/11\/14\/magie-avent-brigue-2026\/","title":{"rendered":"Advent Magic in Brig, 27 Nov. 2026 \u2013 3 Jan. 2027"},"content":{"rendered":"

Brig celebrates Advent from Friday 27 November 2026 to Sunday 3 January 2027 with the Adventszauber, or Advent Magic. An ice rink and Christmas huts fill the Stadtplatz and the Sebastiansplatz, in the heart of the old town.<\/strong><\/p>\n\n\n\n

The story<\/h2>\n\n\n\n

In 2023, Brig Simplon Tourismus already described the Adventszauber as a recurring event. That year, the Stadtplatz rink opened daily for four weeks. Its surface is made of synthetic panels rather than ice, for environmental and energy reasons.<\/p>\n\n\n\n

The Briger Chrischchindlim\u00e4rt, the old-town Christmas market, held its first edition in 2022. In 2023, it brought together about 47 huts and stands selling crafts, spices, nativity figures, jewellery and sweets. In 2025, it filled the Stadtplatz and the Sebastiansplatz from 5 to 8 December.<\/p>\n\n\n\n

Who organises it<\/h2>\n\n\n\n

In 2025, the programme named three organisers, the Adventszauber organising committee, the municipality of Brig-Glis and the local trade association (Gewerbeverein). Brig Simplon Tourismus, at Bahnhofstrasse 2 in Brig, promotes the event and informs visitors.<\/p>\n\n\n\n

What to find<\/h2>\n\n\n\n

The ice rink is open throughout the event. It welcomes skaters of all ages, Tuesday to Sunday according to Switzerland Tourism. Around it, huts offer mulled wine, winter treats and drinks.<\/p>\n\n\n\n

The Briger Chrischchindlim\u00e4rt, the old-town Christmas market, runs from Friday 4 to Tuesday 8 December 2026.<\/p>\n\n\n\n

Practical information<\/h2>\n\n\n\n