⏱ 1 min read
Background
François-Henry Bennahmias left Audemars Piguet in 2023, after a decade at the helm of the manufacture. Since then, he joined the board of Moncler in April 2025 and launched The Honourable Merchants Group in September 2025.
The key points
LVMH has hired François-Henry Bennahmias as a consultant for Hublot, according to an internal memo quoted by Parisian outlet Glitz. He is to give the brand the benefit of his strategic vision.
According to Bilan, decisions at Hublot will be taken collectively by Jean Arnault, CEO Julien Tornare and François-Henry Bennahmias.
Key figures
- Length of his term as CEO at Audemars Piguet: a decade, until 2023.
- Joined Moncler's board: April 2025.
What it means for businesses
Jean Arnault has headed LVMH's watch division since last year. He is reportedly considering the direction of Hublot and Zenith, the latter set to reduce volumes as it moves upmarket.
Who says what
Julien Tornare denies any end to Hublot's artistic collaborations, notably with Jeff Koons. According to him, the programme is already set for 2028-2029.

