The key point: On Thursday, Hermès presented its renovated Geneva boutique after more than two years of works, ahead of its opening to the public this weekend.
A transformed boutique
- Sales area enlarged to almost 1,000 m² and customer journey completely redesigned.
- Main entrance moved from rue du Rhône to ruelle Robert Céard.
- The building regains its original façade.
A long-term strategy
- Management speaks of a «house» rather than a boutique.
- The network is maintained like a real estate portfolio.
- Presented by Axel Dumas, chief executive, and Pierre-Alexis Dumas, creative director.
Key figures
- 1,000 m² : approximate sales area
- 4 years : length of the project since its launch
- 17th : opening for the brand this year
In short
Hermès reopens an enlarged and reorganised boutique in Geneva. This multi-year project reflects a heritage-style management of its network. Geneva is its 17th opening of the year.
