⏱ 1 min 30 read
Background
The American group Vail Resorts holds 83.6% of the Crans-Montana ski lift company (CMA), in Valais. The 2025-2026 season is its second as majority shareholder. The first financial year had already ended with a loss. The resort is also preparing to host the 2027 Alpine World Ski Championships.
The key points
On Saturday 14 November 2026, CMA presented its accounts at a shareholders-only general meeting at the Crans-Montana Congress Centre. The company reports a loss of nearly CHF 760,000 for the 2025-2026 financial year, on revenue of CHF 25.8 million.
The loss narrows from CHF 960,000 in the previous financial year. Visitor numbers fell by 2.8% over the season. In its annual report, CMA explains that the tragic events of 1 January 2026 in Crans-Montana deeply affected a season that had looked promising. The press was not admitted to the meeting.
Key figures
- CHF 25.8 million : CMA revenue for the 2025-2026 financial year
- CHF 760,000 : loss for the 2025-2026 financial year (figure rounded by the source)
- CHF 960,000 : loss for the previous financial year
- −2.8% : change in visitor numbers over the season
- 83.6% of the capital : stake held by Vail Resorts
Analysis
- According to David Bagnoud, President of the municipality of Lens, the company would have broken even without the January events.
- According to the CMA annual report, conditions at the start of the season pointed to a favourable year.
What's next
- Crans-Montana hosts the Alpine World Ski Championships in 2027.
Further reading
Sources
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