⏱ 1 min 30 read
Background
Rolex, headquartered in Geneva, has been associated with golf since 1967. Arnold Palmer, Jack Nicklaus and Gary Player were its first ambassadors in the sport. The brand has been a partner of the PGA Tour, the leading North American men’s professional tour, since 2005.
The key points
The PGA Tour and Rolex announced on 11 November 2026 a multi-year renewal of their partnership. The Geneva watchmaker remains official timekeeper of the PGA Tour, PGA Tour Champions, Korn Ferry Tour and PGA Tour Americas. The exact length of the contract has not been disclosed.
With this extension, the partnership will exceed 25 years. Rolex remains visible at tournaments, in broadcasts and on the tour’s digital channels. The brand is also associated with the four men’s majors and the five women’s majors.
Key figures
- 2005 : start of the partnership with the PGA Tour
- More than 25 years : length of the partnership with this extension
- 1967 : Rolex’s first golf ambassadors
Who says what
- Dhruv Prasad (Chief Commercial Officer of the PGA Tour): the tour is proud to continue this tradition with Rolex
Further reading
Sources
- PGA Tour and Rolex (press release) – Rolex continues multi-year partnership with PGA Tour as official timekeeper (official source)
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