⏱ 1 min 30 read
Background
Two foreign retail chains are choosing Geneva to enter the Swiss market. The Canadian lingerie chain La Vie en Rose has more than 400 stores, mainly in North America, the Middle East and Asia. The French costume jewellery brand Balaboosté, part of the Rand group, has existed for 30 years.
The key points
La Vie en Rose and Balaboosté will open their first Swiss stores on 1 December 2026 , side by side, at the Confédération shopping centre in Geneva, owned by the UBS group. A spokeswoman told the AWP agency on Friday 13 November 2026.
For La Vie en Rose, owned by Canadian François Roberge, Geneva becomes its first location in Europe. Both brands are entering through local entities, Grid LV Swiss and Grid BAL Swiss. The Ghanty group will handle their development on the Swiss market.
Key figures
- 400 : La Vie en Rose stores worldwide
- 40 : Balaboosté stores, for more than 500 points of sale
What it means for businesses
- Geneva retail : two new international brands at the Confédération centre
- Ghanty group : in charge of developing both brands in Switzerland
What's next
- Both stores open on 1 December 2026
Further reading
Sources
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