⏱ 1 min read
Background
The Kretz family stars in the Netflix series "L'agence", about luxury real estate. Jérôme Félicité, a leading figure in French-speaking Swiss real estate, has just set up his family company Félicité & Co.
The key points
The Kretz family has granted Geneva entrepreneur Jérôme Félicité exclusive rights to its Kretz Real Estate franchise for Switzerland, according to Bilan. The entity will operate under the name Kretz by Félicité.
It will cover brokerage, new-build projects, property development and the Private Office. Property management will remain under the Félicité & Cie banner.
Key figures
- Length of the franchise partnership: ten years.
- Opening of the first branch in Crans-Montana: 1 December 2026.
- Kretz Real Estate franchise entry fee: from 50,000 euros per city, according to Immomatin.
What it means for businesses
After Crans-Montana, the brand is to expand in Valais and around Lake Geneva, in Lausanne, La Côte and the Riviera. German-speaking and Italian-speaking Switzerland will follow.
Who says what
Jérôme Félicité speaks of "a whole new marketing machine" thanks to the partnership with the Parisian family.
Further reading
Sources
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