Genève Infos, News from Geneva and Romandy

Genève Infos
  • Home  
  • Swiss watches: Donald Trump threatens a US boycott
- News - Luxury & watchmaking

Swiss watches: Donald Trump threatens a US boycott

The US president said at the White House that the United States would save 40 billion dollars if it stopped buying Swiss watches, according to lematin.ch cited by the Tribune de Genève.

⏱ 1 min read

Background

Donald Trump regularly criticises Switzerland, which he accuses of living at the expense of the United States. On 7 August, he threatened to punish the Confederation "with a simple stroke of the pen".

The key points

The US president said at the White House that the United States would save 40 billion dollars if it stopped buying Swiss watches, according to lematin.ch cited by the Tribune de Genève.

He justifies his criticism by the large US trade deficit with Switzerland. He nonetheless said he preferred to maintain a certain balance.

Key figures

  • Saving claimed by Donald Trump: around 40 billion dollars.
  • Price of the Swiss-made watch launched by Donald Trump: 100,000 dollars each.

Who says what

Donald Trump believes Switzerland, Canada and Mexico are seen as part of the "elite" despite US trade deficits. He himself had launched a Swiss-made watch as part of his campaign.

Further reading

Sources

tout de bon

Let’s share Romandy’s news

We build the news together.

An idea, an opinion, a wish, a detail to add? Tell us!

© 2025–2026 Genève Infos · Geneva