⏱ 1 min read
Background
In luxury hospitality, experience is taking on growing importance, according to Montres-de-luxe.com. Establishments seek to offer exclusive moments linked to local know-how. In Geneva, watchmaking is a major economic and cultural heritage.
The key points
The Ritz-Carlton Hotel de la Paix, in the heart of Geneva, offers introductory watchmaking workshops, the website reported on 28 October 2026. They are organised with industry professionals, notably Bucherer.
On the programme: discovering mechanisms and an introduction to watchmaking know-how. The workshops aim to familiarise participants with the principles of watchmaking, not to train future watchmakers.
What it means for businesses
- Upscale hotels : enrich the guest experience while showcasing the destination's know-how, according to the website.
- Watch retailers : partnerships with the hotel industry, such as Bucherer's.
Analysis
- According to Montres-de-luxe.com : luxury increasingly seeks to be experienced and shared rather than simply owned.
