⏱ 2 min read
Background
Each year, the broker Naef Prestige Knight Frank publishes a report on high-end property in Alpine resorts. In Switzerland, supply is limited by restrictions on building second homes. Resorts in Valais and Vaud, such as Verbier, Crans-Montana and Villars-sur-Ollon, are among the most popular with French-speaking Swiss buyers.
The key points
According to theAlpine Report 2026/27 by Naef Prestige Knight Frank, prices of high-end Alpine property have risen by 29 % in five years in Switzerland. On the French side, the increase reaches 12%. The report attributes this rise to economic stability and the scarcity of supply.
Over one year, Davos and Andermatt post the strongest increases. In French-speaking Switzerland, Verbier rises by 6.7%, Villars-sur-Ollon by 6.5% and Crans-Montana by 4.5%. Gstaad falls by 2.6% but remains the most expensive resort. Verbier stands out at the very top end: 27 transactions above 10 million francs were concluded there in 2025, in the municipality of Val de Bagnes.
The report also notes that buyers now seek homes that can be lived in all year round. Accessibility, infrastructure and off-season activities matter more and more.
Key figures
- +29 % : rise in Swiss high-end Alpine prices over five years
- 27 : sales above 10 million francs in Verbier in 2025
- +6,7 % : one-year rise in Verbier; +6.5% in Villars-sur-Ollon; +4.5% in Crans-Montana
- 42,200 to 46,700 euros : price per square metre in Gstaad, the most expensive resort
- 33,000 to 36,400 euros : price per square metre in Verbier
- +29 % : Swiss ski-lift attendance in summer 2026 compared with the previous five-year average
Who says what
- Annabelle Common (head of Swiss Alps sales at Naef Prestige Knight Frank): in Verbier, demand for exceptional properties remains strong and supply is scarce.
Further reading
Sources
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