Brig celebrates Advent from Friday 27 November 2026 to Sunday 3 January 2027 with the Adventszauber, or Advent Magic. An ice rink and Christmas huts fill the Stadtplatz and the Sebastiansplatz, in the heart of the old town.
The story
In 2023, Brig Simplon Tourismus already described the Adventszauber as a recurring event. That year, the Stadtplatz rink opened daily for four weeks. Its surface is made of synthetic panels rather than ice, for environmental and energy reasons.
The Briger Chrischchindlimärt, the old-town Christmas market, held its first edition in 2022. In 2023, it brought together about 47 huts and stands selling crafts, spices, nativity figures, jewellery and sweets. In 2025, it filled the Stadtplatz and the Sebastiansplatz from 5 to 8 December.
Who organises it
In 2025, the programme named three organisers, the Adventszauber organising committee, the municipality of Brig-Glis and the local trade association (Gewerbeverein). Brig Simplon Tourismus, at Bahnhofstrasse 2 in Brig, promotes the event and informs visitors.
What to find
The ice rink is open throughout the event. It welcomes skaters of all ages, Tuesday to Sunday according to Switzerland Tourism. Around it, huts offer mulled wine, winter treats and drinks.
The Briger Chrischchindlimärt, the old-town Christmas market, runs from Friday 4 to Tuesday 8 December 2026.
Practical information
- Dates, Friday 27 November 2026 to Sunday 3 January 2027
- Christmas market, Briger Chrischchindlimärt, 4–8 December 2026
- Venue, Stadtplatz and Sebastiansplatz, 3900 Brig
We have gathered here all the information published by the organiser to date. Do you have more? Write to us, and the article will be completed.
Links
- Tourist office, Brig Simplon Tourismus, Advent in Brig Simplon
- Switzerland Tourism, MySwitzerland, Advent magic
- All events across French-speaking Switzerland, Genève Infos Agenda
Sources
- Brig Simplon Tourismus, Advent in Brig Simplon, accessed on 14 November 2026
- Switzerland Tourism, Advent magic, accessed on 14 November 2026
- Brig Simplon Tourismus, press release of 18 October 2023 on the Adventszauber and the Chrischchindlimärt, accessed on 14 November 2026
- Brig Simplon Tourismus, Adventszauber 2025 programme, accessed on 14 November 2026
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