Watches and Wonders Geneva brings watchmaking houses together at Palexpo, Le Grand-Saconnex, from 5 to 11 April 2027. The show opens to the general public from Friday 9 to Sunday 11 April.
The story
The show descends from the SIHH, the Salon International de la Haute Horlogerie. The SIHH was founded in 1991. The Fondation de la Haute Horlogerie organised it, with the Richemont Group as its main force. It took place in January and was open to trade professionals only.
In October 2019, the SIHH changed its name to Watches & Wonders Geneva. The show then moved to April at Palexpo. The change followed the Swatch Group’s exit from Baselworld in 2019. The Watches & Wonders name had already been used for two watch fairs, in Hong Kong and Miami.
The 2020 edition was scheduled for 25–29 April. It was cancelled because of the pandemic. The same year saw the launch of In the City, a programme open to all across the city of Geneva.
In September 2022, Rolex, Richemont and Patek Philippe set up the Watches and Wonders Geneva Foundation. This non-profit foundation is based in Geneva. In 2024, Chanel, Hermès and LVMH joined its Foundation Board.
In 2025, the show welcomed more than 55,000 visitors from 125 countries. The April 2026 edition counted 65 exhibiting brands and 60,000 visitors, according to the foundation. Since 2024, the show has opened its doors to the public at the weekend.
The 2027 edition welcomes 13 new brands. They include Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis Watches, Kerbedanz, Porsche Design, Singer Reimagined and Stollenwurm. Breitling, Damiani, Gallet and Universal Genève join them, as announced in June 2026. A new layout with wider aisles draws on the landscapes of Geneva.
Who organises it
The Watches and Wonders Geneva Foundation organises the show. Jean-Frédéric Dufour is its President and Nicolas Bos its Vice-President. Matthieu Humair is CEO and leads a team of about thirty people. An Exhibitors’ Committee of brand representatives makes decisions on running the show.
What to find
The houses present their new models at Palexpo. Exhibitors include A. Lange & Söhne, Audemars Piguet, Cartier, Patek Philippe, Rolex and Zenith. The LAB brings together start-ups, tech companies and creatives around innovation.
Craft demonstrations, training sessions and introductory workshops are aimed at families, newcomers and collectors. The In the City programme runs across Geneva for seven days.
Practical information
- Dates, Monday 5 to Sunday 11 April 2027
- Public days, Friday 9 to Sunday 11 April 2027
- Opening hours, Monday to Saturday 8.30 am to 7 pm, Sunday 8.30 am to 5 pm
- Venue, Palexpo, Route François-Peyrot 30, 1218 Le Grand-Saconnex
- Prices, CHF 70 per day for adults, CHF 40 for students
- Tickets, on the official Watches and Wonders website
Links
- Official site, Watches and Wonders Geneva 2027
- Event page, Palexpo
- About, Watches and Wonders Geneva Foundation
- All events across French-speaking Switzerland, Genève Infos Agenda
Sources
- Palexpo, Watches and Wonders Geneva, accessed on 14 November 2026
- Watches and Wonders, home page, accessed on 14 November 2026
- Watches and Wonders, Geneva 2027, accessed on 14 November 2026
- Watches and Wonders, About us, accessed on 14 November 2026
- National Jeweler, SIHH changes its name, 16 October 2019, accessed on 14 November 2026
- Monochrome Watches, SIHH 2020 becomes Watches & Wonders Geneva, accessed on 14 November 2026
- WorldTempus, Watches and Wonders, 18 March 2026, accessed on 14 November 2026
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