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Panerai: Emmanuel Perrin wants to return to the fundamentals

In an interview with the Tribune de Genève, Emmanuel Perrin emphasises passing on the houses and a long-term strategic vision.

⏱ 1 min read

Background

Emmanuel Perrin took the helm of Italian watch brand Panerai more than a year ago. He has more than 30 years of experience within the Richemont group.

The key points

In an interview with the Tribune de Genève, Emmanuel Perrin emphasises passing on the houses and a long-term strategic vision. He wants to return to the brand's fundamentals.

According to him, mechanical watchmaking is going through a phase of stabilisation after several years of excess.

Key figures

  • Emmanuel Perrin's experience at Richemont: more than 30 years.
  • Time at the head of Panerai: more than a year.

What it means for businesses

Panerai intends to preserve its strong identity rather than follow the trend for smaller watches.

Who says what

Emmanuel Perrin sums up his role: "We, the leaders, are here to pass things on".

Further reading

Sources

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