The 26th Salon suisse des Goûts et Terroirs takes place at Espace Gruyère in Bulle. It runs from 2 to 6 December 2026.
The story
The fair has been running for more than 25 years. The 2026 edition is the 26th.
It showcases regional food products from Switzerland and abroad.
The 2023 edition was the 23rd. It brought together about 300 exhibitors and more than 50,000 visitors.
In 2023, the guests of honour were Swiss eggs and wines from German-speaking Switzerland.
The 2024 edition was held from 30 October to 3 November.
The fair now welcomes about 45,000 visitors per edition.
It is chaired by Didier Castella, a member of the Fribourg cantonal government.
Its partners are AOP-IGP, Le Gruyère and Loterie romande.
Who organises it
The fair’s secretariat is run by the Fédération patronale et économique (FPE) in Bulle.
Espace Gruyère SA hosts the event.
What to find
More than 300 artisans and producers from 18 cantons and regions present over 5,000 specialities.
The Arène Gourmande offers 220 recipes.
The 2026 guests of honour are Armenia and Swissmilk.
Practical information
- Dates, 2–6 December 2026
- Times, Wednesday to Saturday 10 am to 10 pm, Sunday 10 am to 5 pm
- Venue, Espace Gruyère, Rue de Vevey 136, 1630 Bulle
- Price, adults CHF 16 per day, AVS/AI and students aged 16 and over CHF 10, five-day pass CHF 48, children free
- Tickets, the fair’s online box office
Links
- Official site of the Salon suisse des Goûts et Terroirs
- Official fair box office
- All events across French-speaking Switzerland, Genève Infos Agenda
Sources
- Fribourg Region, event page, accessed on 14 November 2026
- Salon suisse des Goûts et Terroirs, home page, accessed on 14 November 2026
- Salon suisse des Goûts et Terroirs, About page, accessed on 14 November 2026
- Agir Info, 2023 fair press release, accessed on 14 November 2026
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